From Local to Nationwide: How WebFX Boosted All Pro Trailer Superstore’s Online Impact

By addressing key challenges, streamlining marketing efforts, and implementing innovative strategies, WebFX drove significant increases in traffic, leads, and revenue. Dive into this case study to see how All Pro Trailer Superstore’s partnership with WebFX turned their digital goals into measurable success.

113%

Increase in SEO Conversions

50%

Increase in SEO Conversion Rate

600%

Increase in Leads from Email Marketing

“We are thrilled to have found WebFX! Our website is the heartbeat of our business, and WebFX continues to improve our web design, drive traffic to our site, and improve our ROI!”

Before WebFX

Limited digital visibility and difficulty reaching target audiences.
A fragmented approach to marketing created inefficiencies and hindered growth.
An outdated website failed to provide a user-friendly and conversion-focused experience.

After WebFX

Streamlined marketing efforts under one partner, simplifying operations.
Website redesign improved user experience, branding, and mobile functionality.
Data-driven SEO, PPC, and email strategies led to increased traffic, leads, and revenue.

All Pro Trailer Superstore is a family-owned business located in Mechanicsburg, PA, specializing in trailers and towing equipment for a wide range of needs, vehicles, and budgets. Serving customers across the U.S., Europe, South America, and the Caribbean, they offer more than just products — their in-house services include trailer delivery, repair, trade-ins, titles, and tagging. With a commitment to providing an “All Pro” experience, the company sought to expand their digital reach and drive revenue growth through their online presence.

WebFX Approach

Website Redesign to Drive Engagement

To make All Pro’s website a conversion powerhouse, WebFX delivered a custom redesign that incorporated:

Branded Integration: The website features All Pro’s unique style and branding, creating a cohesive and professional look that resonates with their target audience.
Responsive Design: The redesign ensured seamless functionality across devices, improving usability for mobile, tablet, and desktop users.
Enhanced User Experience: Navigation was optimized to make it easier for visitors to find trailers and services, ultimately boosting engagement and conversions.

“Our website is the heartbeat of our business, and WebFX continues to improve our web design, drive traffic to our site, and improve our ROI!”

SEO and PPC Strategies to Boost Visibility

WebFX crafted a multi-faceted SEO and PPC plan to increase All Pro’s online visibility and attract qualified leads:

SEO Excellence: By optimizing content with relevant keywords and improving on-page SEO elements, WebFX helped All Pro connect with more customers searching for their services.
Targeted PPC Campaigns: Custom ad copy and keyword targeting drove traffic from high-intent users, complementing the organic SEO efforts.
Data Tracking and Optimization: Ongoing performance analysis ensured continuous improvement and maximized ROI for advertising spend.

“WebFX has definitely helped us simplify our marketing efforts. We feel comfortable putting all of our eggs in one basket with you, and it makes our lives so much easier.”

Email Marketing and Social Media Engagement

To further amplify All Pro’s reach and engagement, WebFX implemented robust email marketing and social media strategies:

Email Campaign Success: With WebFX managing their email marketing, All Pro significantly increased their web visits and lead generation from email campaigns.
Social Media Visibility: Monthly social media posts boosted brand awareness and engagement, helping All Pro connect with audiences on platforms where they were active.
Integrated Messaging: By ensuring consistency across all channels, WebFX helped All Pro maintain a strong, unified brand voice.

“Our biggest goal was finding a company that was going to be there anytime we needed them, through ups and downs. That’s what we’ve found with WebFX.”

Results